THE FLUX Is Out Next Week! What Can You Do To Help?

(NOTE: Based on time elapsed since the posting of this entry, the BS-o-meter calculates this is 4.824% likely to be something that Ferrett now regrets.)

So the sequel to Flex drops next week, and hoo boy am I nervous. This is where I figure out whether my follow-up is an Empire Strikes Back or a Matrix: Reloaded.
And, unfortunately, it’s also another make-or-break moment for me as an author. Flex did well, but that could just have been “People were curious to see what Ferrett the blogger could produce”; The Flux will be what tells publishers whether I have legs as an author.
So the past few weeks have been a little tense.
But! If you liked Flex, and would like to help juice the sequel, there’s several things you can do:
1) Pre-order the sucker. It’s available at Amazon, Barnes and Noble, Powell’s, and frankly, just about anywhere that sells books. (It might not be on the shelves, but it’s easy to order in.) Pre-orders, as noted, are largely what drive authors’ careers, so if you have been on the fence about picking it up, well, doing so would help.
(No, I don’t care where. Anywhere you get the book is great for me, frankly. You’re being kind enough to entrust me with a couple of your dollars in the hopes I’ll tell you a good story, I’m not going to tell you what format or store to purchase it from.)
2) Mention it. If you’re excited about reading the sequel – which features beloved daughters in danger, Valentine falling in love, the weirdest ‘mancy seen yet, and epic showdowns between teams of ‘mancers and heavily militarized police squads – then mention it on Twitter, or Facebook, or wherever you roam.
(Oh, and for the record: you can always, always post a photo of my books on a shelf and tag me in it.  That has yet to get old.  I get giddy every time I have proof that my words are on actual shelves!)
But mentioning it is not nearly as nice as…
3) Review it! Fun fact: I’m told Amazon decides which authors to promote based on a combination of Amazon reviews and Goodreads reviews (which they also own). And one of the reasons Flex has done as well as it has is because so many of you lovely people left reviews at Amazon (currently 120 reviews, most of them good).
If you really want to promote an author, any author, leave a review somewhere. And if you want to help The Flux along, leave a review after you’re done.
(But please – an honest review. The flat-out worst review I saw of Flex was someone saying, “Well, I’d normally give this book four stars, as I thought it was a B, but Ferrett’s a friend so I’ll give him five.” That was like a knife to my heart. Judge my book not on your love for me, but whether you enjoyed what I wrote. I’ve seen some two-star reviews from friends – not many, but a few – and I still thank you guys for telling the world what you thought of a book you didn’t much care for.)
4) Attend my book release party! If you’re local to Cleveland, show up at the amazing Loganberry Books on Friday, October 9th. There will be cupcakes and Flux-themed nails and a nice suit and a reading.
5) Nothing more! The truth is, all this promotion only helps a book so far. But the thing that really sells a book, more so than any other shill-criteria the marketroids can engineer, is this:
“Did you read Ferrett’s book?”
“No.”
“Man, you should.”
And I can’t force that. I wouldn’t want to force that. All I can do is hope to get the book into as many people’s hands as possible, and then see what you think. I did next to no promotion for Sauerkraut Station, and you people loved that. (So did I, which is why I’m working on the sequel to that.) If The Flux is as good as I think it is – and I fucking love it – then it’ll resonate with you.
And if it isn’t, then it deserves to drift away.
But I think it is good, and I think if you liked Flex you’re going to love this thrill-ride, and so if you’ve been kind enough to enjoy my debut novel, well, your continued push keeps me in this business, and that’s awesome.
So. Pre-order. Review. Maybe come to my book release party.
And after that? Enjoy.

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